Many website owners try to get their website on top rankings to get more visibility, more traffic on the website, more trust, more leads and more sales, resulting in business growth and branding. Usually business people place their ads in google PPC which costs them with every click or every views which makes the digital marketing costly for a business. For promoting your website in google and get top rankings of your website in less costing Digital Marketing Company in Delhi recommends Search engine optimization, also known as SEO for better and long-term results and positive reputation. SEO helps in ranking your website on various search engines like Google, Bing, Yahoo organically that is without paying for per views or per click. There are various tricks to with SEO activities to get your website top rankings-
1. Keep your Domain name Inclusive of the keywords
Designing a website may seem very simple process to you, but it should have a proper strategy even before you think to get your domain name registered. When you look for available domain name, you must have the main service you are dealing with. When your domain name consists of the main service which is considered as your main keyword. For example, if you want to target ‘recipe’ as a product you can you can have domain like recipebox.com/.in or myrecipe.com/.in. Having recipe in your domain name will help you in getting preference in google search.
2. Keyword not in your Domain name? Not a big problem
You already have a website or domain name with no targeted keywords in it because you have chosen the domain name for business purpose or with you name or company name, even that is fine. You must have SEO friendly URLs for all other pages, specially your services pages. In case you have a domain name “yourdomain.com” and one of you service is pest control, so the service page url must be “yourdomain.com/pest-control-service-provider-in-delhi” or yourdomain.com/pest-control-service”- this helps google to identify easily that this particular business or website provides such services instead of some website having url “yourdomain.com/?p=345” where even a user is not able to identify what exactly in the web page. Google analyse websites from a user-experience point of view. Thus, will reward websites that are based on quality and usability.
3. Website Content in Most Important
Communication is done through content, ether it’s a verbal, offline or online communication. Once a visitor is on your website, he/she goes through the content and images in the website, 90% visitors click on home page of the website even if they are landing to some other web pages. Google says it is best to have minimum 1000 words content in the homepage and 500 words content in other pages. Also, content in homepage must include all necessary information because maximum visitor don’t go beyond the homepage. Content must by SEO-Friendly which comply with google guidelines – it must be minimum 85% unique, have targeted keywords minimum 3 times in each page. Different page has to be targeted with different keywords, etc.
4. On-Page SEO
On-Page SEO is the most critical part of SEO process, with no proper on-page seo, no matter how much other seo activities your are doing, you will never get top rankings. There are various things required in on-page such as sitmap.xml, robot.txt, meta tags, image at tags, Heading Tags, canonicalization, etc. These term are technical and usually not understood by non-technical people, so you can get SEO Service in Delhi and get you website, content and images optimised for better results.
5. Website Blogs
More the content in your website, the probability of getting your website on top rakings of google is high. Blogs are the best method to increase content in your website, blog content must also be SEO friendly and unique. No one knows about your product and services better than you, just think what you want your customers to know about you, and you can write the blog on that. Blog must be informational and not feels like advertisement or promotion, as google spams such blogs which is a clear advertisement as Google want people to get authentic information rather than ads.
6. Off-Page SEO Activities
Other than your website blog, you must share more content in high DA/PA website like article submission website, bookmarking websites, 3rd party blogging websites, etc keeping in mind that these content must be different and unique from the content placed your website blog and you must have your website link in these content. There are other off-page activities as well to create more and more backlinks so that whenever someone s looking for that service Google find maximum backlinks of your website and hence rank your website on top. It works same like Word-of-Mouth, Google believe all good DA/PA website and content and links on those websites are made n preference. Other than this you can also share these links on various social media sites and social bookmarking sites.
1. Keep your Domain name Inclusive of the keywords
Designing a website may seem very simple process to you, but it should have a proper strategy even before you think to get your domain name registered. When you look for available domain name, you must have the main service you are dealing with. When your domain name consists of the main service which is considered as your main keyword. For example, if you want to target ‘recipe’ as a product you can you can have domain like recipebox.com/.in or myrecipe.com/.in. Having recipe in your domain name will help you in getting preference in google search.
2. Keyword not in your Domain name? Not a big problem
You already have a website or domain name with no targeted keywords in it because you have chosen the domain name for business purpose or with you name or company name, even that is fine. You must have SEO friendly URLs for all other pages, specially your services pages. In case you have a domain name “yourdomain.com” and one of you service is pest control, so the service page url must be “yourdomain.com/pest-control-service-provider-in-delhi” or yourdomain.com/pest-control-service”- this helps google to identify easily that this particular business or website provides such services instead of some website having url “yourdomain.com/?p=345” where even a user is not able to identify what exactly in the web page. Google analyse websites from a user-experience point of view. Thus, will reward websites that are based on quality and usability.
3. Website Content in Most Important
Communication is done through content, ether it’s a verbal, offline or online communication. Once a visitor is on your website, he/she goes through the content and images in the website, 90% visitors click on home page of the website even if they are landing to some other web pages. Google says it is best to have minimum 1000 words content in the homepage and 500 words content in other pages. Also, content in homepage must include all necessary information because maximum visitor don’t go beyond the homepage. Content must by SEO-Friendly which comply with google guidelines – it must be minimum 85% unique, have targeted keywords minimum 3 times in each page. Different page has to be targeted with different keywords, etc.
4. On-Page SEO
On-Page SEO is the most critical part of SEO process, with no proper on-page seo, no matter how much other seo activities your are doing, you will never get top rankings. There are various things required in on-page such as sitmap.xml, robot.txt, meta tags, image at tags, Heading Tags, canonicalization, etc. These term are technical and usually not understood by non-technical people, so you can get SEO Service in Delhi and get you website, content and images optimised for better results.
5. Website Blogs
More the content in your website, the probability of getting your website on top rakings of google is high. Blogs are the best method to increase content in your website, blog content must also be SEO friendly and unique. No one knows about your product and services better than you, just think what you want your customers to know about you, and you can write the blog on that. Blog must be informational and not feels like advertisement or promotion, as google spams such blogs which is a clear advertisement as Google want people to get authentic information rather than ads.
6. Off-Page SEO Activities
Other than your website blog, you must share more content in high DA/PA website like article submission website, bookmarking websites, 3rd party blogging websites, etc keeping in mind that these content must be different and unique from the content placed your website blog and you must have your website link in these content. There are other off-page activities as well to create more and more backlinks so that whenever someone s looking for that service Google find maximum backlinks of your website and hence rank your website on top. It works same like Word-of-Mouth, Google believe all good DA/PA website and content and links on those websites are made n preference. Other than this you can also share these links on various social media sites and social bookmarking sites.